My experience in social media includes:
- 3 years art directing content calendars for global brands at VaynerMedia
- launching a startup's Instagram and single-handedly operating the platform and all content through first 80,000 followers; TikTok through first 20,000 followers
- pitching new business with social-first content ideas
- brand partnerships, giveaways, and contests
- working with UGC, influencers, and content creators
From left to right: branded partnerships, giveaways, and viral content including this mural I designed for bachelorette parties visiting Nashville, Tennessee.
During our "scrappy" era, I wrote and designed branded graphics, gathered engaging UGC from within our audience, and gathered tweets for memes to help fill our content calendar.
Contact me to ask about my strategy achieving the numbers on these screenshots from real, genuine fans of the brand.
Links to posts:
Maid of Honor Duties Pie Chart
Guitar/Balloons Post
Tweet Meme (Repurposed from 2021)
Social media content created at VaynerMedia includes work for Pepsico (Mountain Dew, Quaker, Starbucks), Diageo, New York Jets, Mondelez, Spotify, OWN, USA, History Channel, and many more. See more of this work on my Art Direction and Design pages.
Utilizing my experience creating content for social, I was able to launch the BACH app's Instagram and single-handedly operate the platform through its first 80,000 followers. I then hired and directed a social media manager who continued growing our audience to 150,000 during my time at BACH. The rebranded account now stands at 175,000.
One thing to notice in these screenshots is the minimal amount of content (posts) I/we had to produce in order to achieve a fast growing audience. Strategic planning and effective creative meant less bandwidth needed for social while I was performing several other roles within the business.