Paid advertising has always been a part of my career. From social media ads to display ads to OOH, I've created and directed content for top-performing ads in almost every role I've held.
At the BACH app, this style of ad was always our best performing. I worked with our social media manager to create videos that used trending filters (such as the talking head feature seen here), polished graphics of our product, and all best practices such as on-screen captions for users who don't have their sound on.
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I directed several promo videos of our top-selling, attention-grabbing experiences that became best performing ads for user acquisition.
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Over the years I created several video ads to market our product, including this video that lived in the Apple App Store.
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