The BACH 100K Club was a campaign to celebrate our first 100,000 followers on Instagram. I single-handedly created this campaign with the purpose of giving our audience a feeling of exclusivity and to reward them for being early adopters of the BACH brand. I also felt that highlighting our growing audience would instill a sense of social proof for our newer users as our advertising budget grew.

The turnaround time for this campaign from the time I thought of the idea to the time I published it to the audience was less than 2 days.

BACH Fest was a week long sale campaign where popular bookable experiences were highlighted each day. Users obtained their "wristband" by clicking our launch emails, then made their way to a landing page which offered promo codes, planning tips, festival playlists, giveaways, and other branded content. We featured festival themed parties from our UGC assets on our social channels and highlighted promos with links in Stories.

From left to right: I wrote and designed our Apple App Store listing as well as replied to all written reviews on behalf of the brand; I created Spotify playlists as content for email, social, in-app city guides, etc.; I created an ongoing series of Instagram Stories polls that were wildly popular with our audience for several years.

Best of BACH was a personal favorite because it was fun, easy, and super effective. At the end of each party season, we allowed our audience to nominate and vote for the year's best parties. The content coming out of Best of BACH always brought high traffic because the next season's planners were seeking party inspiration. It was a no-brainer solution on how to naturally feature our top booked experiences and services and highlight the variety available to planners.