about me!

I love bullet points

Creative Director with 10+ years of experience

Moved to New York in 2014 without a job; landed a freelance gig at VaynerMedia on Day 2 and offered a full-time role on Day 9

Received 2 promotions and spent 3 years art directing social-first content for global brands (think Pepsico, Mondelēz, Diageo)

Accepted 90-day contract to launch creative department at a boutique agency; extended to 1-year on Day 27

Hired and directed 7 creatives serving 18 clients with social-first campaigns and always-on content

Freelanced for a short period, eventually meeting the founders of the BACH app

Began designing paid ads for their waitlist; 3 months later offered a full-time role as the first employee

Created the entire BACH brand and launched their Instagram account, single-handedly operating the platform and creating all content growing to 80,000 followers; launched TikTok to 20,000 followers

Hired and directed social media manager and continued scaling to 120,000 Instagram followers during my tenure

Ideated, designed, and executed all marketing campaigns and optimized marketplace of 1,500 group travel experiences

Built entire lifecycle marketing strategy via Iterable, boasting 50-75% open rates and abandoned cart funnel converting 12-16%

Scaled to $10m in annual bookings, achieving a conversion rate of 1 in 5 groups and an average order value of $830

Received 2 promotions, exiting the company as Marketplace GM (BACH has since been rebranded to Batch to target a broader travel audience)

Led creative for YouTube social campaigns for Billie Eilish, ROSÉ & Bruno Mars, Rubik's Cube, NFL Sunday Ticket; brought in for 1 campaign and then brought back for 4 more

Designed my first Times Square billboard

Freelancing for early stage startups helping with brand and marketing collateral and with boutique agencies to elevate creative and assist with new business pitches

Ready for my next full-time role; I thrive when I am immersed in an audience, collaborating with a team (and cross-team), and can utilize my creative background to enhance a brand's storytelling

Live in Upper West Side Manhattan with my partner of 8 years, Daniel (former head baker of Levain Bakery, currently doing R&D at a group of restaurants in the West Village)

Proud member of the LGBTQIA+ community

We have a sassy rescue pup from Puerto Rico named Maya via The Sato Project

I'm always Luigi in Mario Kart (and usually in 1st)

I average about 8 concerts a year, 4 Broadway shows, 3 sporting events, a couple comedy shows, and at least 1 Real Housewives appearance

Ooh I also love a good television show taping; there's nothing like having Drew Barrymore stare into your soul for 3 straight minutes

Storm is my favorite fictional character and X-Men taught me how art and storytelling can mean something deeper than you'd expect

Kelly Rowland once posted a design I shared for equal rights, receiving 32k likes, which was one of the moments that inspired me to move to NYC