I worked with The Mill production company to create an interactive billboard on the largest screen in Times Square prompting viewers to create YouTube Shorts twisting our giant cube.

Our campaign included a creative collaboration with YouTube legend Zach King, who utilized our billboard and brought in 503k views and 27k likes.
See original post.

I researched Rubik's Cube creators to build engaging content to support the campaign. This post on Instagram garnered 1.4M views and 32k likes, shattering the brand's average engagement rate.
See it on TikTok.

YouTube created videos with popular Rubik's personalities for the campaign, in which I supported with creative assets and copywriting for several social posts.
See example post.

Working with YouTube has prompted a deep dive into its extensive creator community and an understanding of YouTube Shorts and the platform's Community Tab.
See this post on YouTube Shorts.