Our campaign contained a mix of featuring the album's content, spotlighting its first music video, and collaborating with YouTube creators to highlight its aesthetic.
See this post on YouTube's Community tab.

Our campaign leaned into the dice stacking trend, collaborating with @jugglinjosh to feature Billie's lead single in this piece which brought in 590k views and 7k likes.
See the Instagram Reel.

In our collaboration with @veggiekins, the food creator cooked up a blue noodle "Lunch" for Billie. This idea was inspired by the title of the lead single and the color palette of the album package, garnering 245k views and 3k likes.
See the Instagram Reel.

Underwater dancer @kristimakusha mimicked the album's cover while dancing to "Lunch" in this video that gained 759k views and 18k likes. Overall, we shattered our benchmarks goal hitting 230% of the desired number of engagements.
See the Instagram Reel.

It was important to include fans in our content, so I rounded up some favorite comments and compiled them with the best visual moments in the music video.
See Instagram carousel.