When it comes to Kpop, it's all about the fans. Our YouTube campaign for the music video release of "APT." by ROSÉ and Bruno Mars centered around the behaviors and interests of fans from around the world. That's why we created phone wallpapers, digital sticker packs, fan art creations, and collaborated with YouTube creators to make vivid video assets sure to ignite ROSÉ's massive fan base.
The official music video raced to 300M views upon release as we collaborated with YouTube creators to highlight its punk rock aesthetic. This piece with @inspiredtotaste garnered over 1M views and 18k likes.
See the Instagram Reel.
This collaboration with @rudy_willingham scored 320k views and 11k likes, helping us reach our campaign benchmark for engagements.
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There was no shortage of ROSÉ fans creating their own art inspired by the music video, so we highlighted some of our favorites. This feature brought in 322k views and 19k likes.
See the Instagram Reel.
In true K-pop fan behavior, I designed wallpapers that ROSÉ fans could upload to their phones.
See original post on X.
I worked with illustrator Kyle Victory to create digital sticker sheets that fans could copy and paste to create their own APT. scene in the style of the official music video.
See original post on X.
Polls on X and Threads allowed fans to get silly with the fact that this song will never leave our heads...
